Navigate Satisfaction through Quality Services at PT. Palu Lokadana Utama People's Credit Bank

Abstract

This research aims to find out and analyze the influence. Service quality simultaneously affects customer satisfaction at the Palu Lokadana Utama People's Credit Bank. This research is a descriptive, verification research. Using 60 respondents. Data analysis uses multiple linear regression analysis. The results of the research show that service quality simultaneously has a significant effect on customer satisfaction at the Palu Lokadana Utama People's Credit Bank. Physical evidence has a significant effect on customer satisfaction at the Palu Lokadana Utama Rural Bank of 0.137. Empathy has a significant effect on customer satisfaction at the Palu Lokadana Utama People's Credit Bank of 0.199. Reliability has a significant effect on customer satisfaction at the Palu Lokadana Utamar People's Credit Bank of 0.119. Responsiveness has a significant effect on customer satisfaction at the Palu Lokadana Utama Rural Bank of 0.213. Guarantees have a significant effect on customer satisfaction at the Palu Lokadana Utama Rural Bank of 0.498.